Opening Asia To Superyachts

About Us

Asia-Pacific Superyacht Association (APSA) is the leading professional and regional yacht industry association for Asia; and the first ever cross-country association established in Asia.

Objectives:

  • We work to actively promote our members who are Asian yacht businesses and for worldwide yacht businesses that want to do business in Asia.
  • We promote the South, South East and Eastern Asia region to the global superyacht community as one of the world’s three main cruising regions.
  • This is achieved through collaborative promotional activities, sponsored social events and international yacht shows such as Monaco, Fort Lauderdale, Singapore and Thailand Yacht Show; and direct promotional activities year round to proactively connect our members with Captains and Owners.

The Asia-Pacific Superyacht Summit held in Hong Kong on the 5-6 June 2024 was a roaring success in the Year of the Dragon. Organised by SuperYacht Times, and run under the patronage of Simpson Superyachts (a division of Simpson Marine), the Summit exceeded expectations for both organisers and attendees, and will go down as a seminal moment in the further development of the superyacht sector in Asia. Held at the Renaissance Harbour View Hong Kong Hotel, the Summit was attended by 175 delegates, half of whom had flown in for the event.

The first Asia-Pacific Superyacht Summit 2024 was a milestone event for the Asia-Pacific superyacht community. Organised by Superyacht Times (SYT), APSA was a Supporting Partner and the Summit that was rated as an overwhelming success. With 175 local and overseas delegates in attendance there was no shortage of support for this inaugural event.

Organised by the Thai Yachting Business Association, the Thailand Charter Show is Southeast Asia’s premier Yacht Charter Show for yachts and superyachts. A luxury yachting event that provides a platform for crewed charter yachts and brokers to showcase their boats in a stunning location, the third edition of the Thailand Charter Show will be held at Phuket Yacht Haven from the 1st to the 3rd of November, 2024, just before the start of the high season.

“We expect significant expansion in Asia-Pacific, Southeast Asia and the Chinese markets over the next ten years,” says Massimo Perotti, Executive Chairman of Sanlorenzo. “It’s a high potential and currently underserved area where we would like to extend our presence.” And extend its presence Sanlorenzo most definitely has done. Last year APAC commanded more than 10% of the Group’s total net revenues, and the acquisition of Simpson Marine will fortify and expand its position in the region.