YARE GOES DIGITAL: SAVE THE DATE!
Influencers and bloggers of the international yachting industry will be the “celebrities” of the digital edition of YARE, Yachting Aftersales and Refit Experience, scheduled for the 26th and 27th of November. The event is organized by NAVIGO – a network for the development and the innovation of the nautical sector.
Experts of the industry have been involved with the new digital format of YARE that provides companies and yacht captains with the opportunity to actively participate in the complete calendar of activities, including the forum, the workshops and the b2c meetings, thanks to the powerful digital platform that will broadcast the event live.
Martin H. Redmayne, journalist and deep observer of the superyacht market as well as editor and president of the international head news The Superyacht Group, will introduce The Superyacht Captains Forum LIVE. Following, the online workshop on Customer Behaviour (November 26) will focus on the framework of the actions towards the clientele that can help the companies to define product design, refit projects, marketing actions, costs and after sales activities.
David Seal, English writer and blogger, as well as one of the most famous brokers worldwide, will direct and coordinate a few appointments during the event. For years in Italy, Seal has his YouTube Channel “Yachts for Sale” with 147.000 subscribers and millions of views.
The Tax and Legal Administration workshop (November 26) will be moderated by lawyer John Leonida, Superyacht Industry Advisor at LP Squared Consulting, providing expert advice as reference figure for the superyacht market and one of the most outspoken and brilliant commentators in the industry. Another strategic topic will be addressed in the workshop Painting and Coating, with expert contributions from industry leaders who will focus on latest solutions and innovations. (November 26).
From south of France, where she leaves, writer Rebecca Whitlock, marketing expert in leisure boating with works published in 11 countries, will introduce the workshop on Cyber Security – threats and challenges. (November 27).
The awaited panel dedicated to Refit Planning (November 27) will be conducted by Justin Ratcliffe, freelance journalist, copywriter and photographer with collaborations with distinguished superyacht medias such as The Boat Show, TV program dedicated to international boating. The Boat Show, which also has a You Tube channel with 227,000 followers, is broadcasted in over 80 countries around the world by the most important international TV channels, such as Sky Sport, HBO, BeIN Sports, TRT.
Another personality of international yachting among the YARE celebs is the well-known journalist Diane M. Byrne, opinion leader of the US superyacht market, founder and editor for Mega Yacht News and co-owner of Supeyacht Storytellers, a boutique custom book publishing company. Diane will be the moderator of the workshop on The Green Agenda (November 27). On the same day, the session focusing on Lifestyle F&B, dedicated to fundamental services surrounding yachting, will be introduced by Natalia Langsdale blogger and expert in the luxury sector.
All details of the program are available on the YARE website yarenetworking.com or on the YARE App that can be downloaded from the main stores. YARE is sponsored by SYBAss, the International association of superyacht builders and PYA, Professional Yachting Association and it is supported by the Tuscan District for Yachting and Marinas and by the Chamber of Commerce of Lucca with the project The Lands of Giacomo Puccini.