Simpson Marine adds Bluegame Yachts to their Portfolio

Simpson Marine is proud to announce the addition of Bluegame, a brand of Sanlorenzo, to its prestigious portfolio of brands effective of January 2020 with coverage of Asia.

The Bluegame brand has been making waves since it first launched in 2018, when its BG42 and BG62 models were first presented, with the reveal of the BGX70 following at the Cannes Yachting Festival 2019. A hugely positive response is now expected for the brand’s arrival into Asia, particularly amongst Sanlorenzo fans who will recognise the same quality in the Bluegame fleet.

Bluegame has proved to be a true game changer in the mid-sized yachting sector, thanks to its unique philosophy and design. A key part of the brand’s approach is something that is close to Simpson Marine’s heart – sustainability and protection of the marine environment. The Bluegame brand is a member of the Blue Marine Foundation, a charity dedicated to establishing sustainable fishing models and creating marine reserves.

Bluegame operates with the awareness of its responsibility in the global ecosystem. On this ground Bluegame HTS Lab (High Technology & Sustainability Laboratory) was created for the implementation of our innovation and sustainability strategy as inseparable principles of every new project”, says Carla Demaria, CEO of Bluegame.

Directly demonstrating their commitment to a sustainable policy, Bluegame have introduced the first ever direct mould constructed from 80% recycled material. This was achieved with the support of Sanlorenzo’s R&D department. In this process, resin glass that is recovered at the end of its life is mixed with resins and glass fibres, creating a highly functional milling block with a significantly reduced environmental impact. This material can even be re-recycled in the future, creating a circular economy. In addition, numerous sustainable products are used on board the Bluegame vessels, such as FSC certified woods and bio chrome accessories, to further reduce environmental impact and emissions.

The designs being produced by the brand are just as innovative as their spearheading sustainability strategy and three new Bluegame models will be available in 2020 in Asia. Key features of all three yachts are large, multi-use spaces, highly functional yet safe decks and superb hull design, with each model offering something special in its own right.

Three models are currently available the BG62, part of the Bluegame Sport Utility range, along with its smaller sister vessel the BG42which is part of the same series. The BGX70 is the true game changer and was introduced at Cannes Yachting Festival in 2019. The first introduction to the region of the Bluegame brand was at the 2020 Thailand Yacht Show and it will also be presented at the Singapore Yacht Show 2020 (19-22 March 2020).


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