New Thai Partner for BURGESS- Boat Lagoon Yachting
Boat Lagoon Yachting and Burgess announce a new partnership to provide world-class superyacht services in Thailand.
Ahead of the Singapore Yacht Show, Boat Lagoon Yachting and Burgess have announced the formation of an exclusive partnership to provide world-class superyacht services to customers in Thailand and the opening of a joint office in Phuket.
Boat Lagoon Yachting was founded in 1995 and has developed over the years into a leading dealership operation whose portfolio includes world-class brands such as Princess, Jeanneau, Sacs and Prestige. The company has successfully expanded from its core Thai market into neighbouring countries including Malaysia, Singapore, Indonesia and The Maldives to become a full-service yachting firm employing 70 staff across the Asia region.
Burgess was founded in 1975. From its original offices in London and Monaco, the company now spans the globe with 13 offices worldwide and is the undisputed market leader in brokerage, charter, management and new build advisory services for yachts above 30m/100ft. In 2015 Burgess established its Asia operation and now has offices in Hong Kong, Tokyo, Singapore, Shanghai and Phuket. Burgess was voted ‘Best International Brokerage Firm in Asia’ at the industry’s annual Asian awards ceremony, The Christofle Yacht Style Awards, for two consecutive years (2018/2019). The judges commended Burgess’ role as broker on advising several buyers of yachts over 50m in Asia, and its success in representing a fleet of world-class charter yachts in Phuket and the Maldives for the winter season.
Vrit Yongsakul, Group Managing Director of Boat Lagoon Yachting and now Burgess Chief Representative for Thailand, commented: “We very much look forward to bringing Burgess’ unparalleled global expertise to our clients and contacts in Thailand and to working with Burgess to develop the large yacht market here. We see great potential in the region and want every one of our customers to benefit from the best possible expertise and advice when embarking on their large yacht journey - a partnership with Burgess is the ideal approach to achieving this."
Jean-Marc Poullet, Burgess Chairman in Asia added: “We are delighted to partner with Vrit and his great team. In addition to being excellent yachting professionals, their remarkable focus on giving the best advice to their clients and on impeccable customer service perfectly matches our own operating philosophy. We believe in a ‘glocal' approach to our business combining global expertise with a local service in our client’s preferred language and culture: Boat Lagoon Yachting is the perfect partner to bring this approach to Thailand.”
Both Vrit and Jean-Marc also stress that, beyond serving clients, another pillar of their partnership will be to help build Thailand and Phuket in particular as the epicentre of yachting in Asia. “We both truly believe that Phuket and its surrounding cruising grounds are absolutely world class and can provide all the facets of a fabulous yachting experience: amazing seascapes, great restaurants, world-class resorts, diverse land activities, and all with very convenient access from across Asia."
Boat Lagoon Yachting Co., Ltd.
22/1 Moo 2 Thepkrasattri Rd.
Koh Kaew, Muang, Phuket
Tel: +66 7623 9739
By BURGESS ASIA