Monte Carlo Yachts' MCY 96 takes the spotlight at Boot Dusseldorf
Monte Carlo Yachts celebrates Made in Italy excellence with its newest awardwinning yacht and the artisanal craftsmanship of Giorgetti’s collections on display at the MCY stand.
MONFALCONE, 30 JANUARY, 2018. Monte Carlo Yachts has selected Boot Düsseldorf to showcase the success of the multi-awarded MCY 96, presented also at Cannes Yachting Festival and Monaco Yacht Show in September 2017.
“The MCY 96 is one of the largest yachts ever displayed at Boot Düsseldorf since its foundation in 1969, proving the outstanding efforts conveyed by Monte Carlo Yachts into this project in order to bring our brand new 30-meter yacht in the heart of Germany. We had very high expectations from this show, and these were certainly met.” Says Federico Peruccio, Marketing and Communications Manager of Monte Carlo Yachts.
Boot Düsseldorf has been the perfect occasion to celebrate the ongoing partnership in between Monte Carlo Yachts and Giorgetti. Guests visiting the Monte Carlo Yachts stand to discover the new MCY 96 on display had the opportunity to do so in a stylish setting designed together with Giorgetti. Over 200 sqm of the 950 sqm stand were decked-out in elegant Giorgetti interior decoration solutions including exclusives furnishings, designer items, and textile details, welcoming visitors into a space that expresses all the iconic experience of Monte Carlo Yachts’ signature.
“I’ve always been a great admirer of the Giorgetti brand, which exemplifies Italian excellence in interior decoration craftsmanship,” says Carla Demaria, President of Monte Carlo Yachts. “I’m particularly pleased with our collaboration with Giorgetti, which evolved naturally from our first meeting. It couldn't have been otherwise given all the things the two brands share: key values, priority given to material choices and execution, and original designs destined to become classics. The Boot Düsseldorf stand, developed with great passion by the two brands working together, is just the first chapter of the story we will write together.”
Over the years, numerous owners have selected Giorgetti’s inimitable flair for the interior detailing of their MCYs. The Monte Carlo Yachts stand at Düsseldorf also showcased the inspiring range of solutions available for external spaces through their newly launched Outdoor Collection. MCY yachts offer rare customization options for spaces where this is normally not possible, such as the aft cockpit and flybridge, and the freedom of furnishing and detailing these spaces to each owner’s wishes through the wealth of options is sure to help in making each boat a personal and distinctive extension of the owner’s home.
"The award-winning yachts of the Monfalcone shipyard represent a concentration of artisan skills and avant-garde industrialization, where the living space are curated in every detail without any compromises for comfort and design.” Says Giovanni del Vecchio, CEO of Giorgetti. “And it is precisely in sharing this vision that the collaboration between Giorgetti and Monte Carlo Yachts, a partner with whom we are imagining a long-term journey full of increasingly challenging projects, is at its strongest and most fruitful.”
The Monte Carlo Yachts and Giorgetti collaboration will continue both onboard and on show at the most important international boat shows around the world, welcoming MCY aspiring owners to discover a collection of timeless, innovative classics.
After Cannes Yachting Festival, Monaco Yacht Show and Boot Düsseldorf, the MCY 96 has set sail for the Miami Yacht Show (15-19 February) where a brand new customized unit will be on show, ready for its American Premiere. At the Miami show almost the full MCY range will be available for guests to visit confirming the remarkable attention of the brand to the American market.
A third MCY 96 will be also soon delivered in South East Asia, ready to attend South East Asia major Boat Shows.
MONTE CARLO YACHTS
Genuinely Italian in its management, designers and artisanal skills Monte Carlo Yachts is the fast-est growing Italian brand in the luxury motor yacht segment, supported by the industrial strengths of French Group Beneteau. It has developed and launched a range of award winning models that have been recognised internationally both for their iconic style and their performance. The MCY collection currently includes the MCY 65, MCY 70, MCY 76, MCY 80, MCY 86, and MCY 105 and the new MCY 96, launched in Venice in July 2017. The full MCY collection is designed by the world-famous Nuvolari Lenard design studio, which, to-gether with Monte Carlo Yachts, has studied and introduced design features and materials exten-sively used previously only on mega yachts.
MONTE CARLO YACHTS PRESS OFFICE
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GIORGETTI
The highest quality, aesthetic innovation and manufacturing skills are the special traits of Giorgetti, the historic Made in Italy brand, founded in Meda in 1898. The Giorgetti style is characterised by its exclusivity and exceptional uniqueness, thanks to timeless pieces, which allow spaces to be designed around the products, creating harmonious, outstanding designs.