Benetti sails in high gear in Asia from April to May, 2018
· 2018 Benetti Yachtmaster Roadshow sets sail for Singapore
· Benetti returns to Singapore Yacht Show with a bigger ambition in Asia
· Recognition at the 14th Asia Boating Awards
· Benetti increases support for the Australian market
· Benetti introduces the Oasis 135’ at Beijing Press day
Active presence and recognition in Singapore
As one of Asia’s glamourous hubs for Jet-Set lifestyle and key destinations for the global yachting community, Singapore is chosen, this year as the first stop of the 2018 Benetti Yachtmaster Roadshow took place just before the Singapore Yacht Show (SYS). The event begins with a Benetti welcome speech followed by opening speeches, from both RINA and the Gold Coast City Marina, an Italian aperitivo and a luxurious dinner. It serves as a great occasion to give captains, crew members and professionals the latest overview of all the shipyard’s news, meanwhile offering a series of team building activities and interesting talks regarding cruising regulations in APAC and the marina status in Australia for all attendees. As the shipyard’s global event programme, this has been the 18th editon of the Benetti Yachtmaster Roadshow in this sequence of events. The destination of the next Asia Yachtmaster section will be revealed soon.
Shortly after the successful 2018 Singapore stop roadshow, Benetti makes an impressive presence at the region’s premier luxury lifestyle show—SYS 2018 held from April 12th to 15th by introducing Oasis 135’, a new model in the Class product line. She is the evolution of Benetti DNA, a displacement yacht and a new concept of using the spaces and experiencing new lifestyle on board. The project reinterprets the use of internal and external spaces in a more contemporary forward looking way starting from the idea to reconnect the owner with the sea in a very informal use of the boat. Oasis 135’ is designed jointly with RWD, the English superyacht design studio, which lets Benetti to answer to a new trend of the market. Benetti agent Alvin Chua and his team gives great support to achieve the success of Yachtmaster and SYS.
And their ongoing support of Benetti in Singapore and Malaysia is also highly appreaciated.
At the eve of the SYS 2018, the 14th Asia Boating Awards (ABA), jointly organized by Asia-Pacific Boating and China Boating magazines are presented during a luxurious gala at ONE°15 Marina, Singapore. The annual ABAs are the most renowned yachting awards in Asia and across the world. Seasense, the 67-meter full custom M/Y launched by Benetti is awarded the Best Custom Built Yacht. Its unusual features include the Benetti Beach Concept and the indoor-outdoor veranda, both on the Main Deck. The interiors, on the other hand, are characterized by the use of color as a décor element and by over 100 different materials.
During SYS 2018, a press dinner featuring fine food and wine, is hosted with the presence of the media friends and industry insiders across Asia Pacific to share the exciting development of Benetti’s expansion in Asia Pacific, further introducing the Oasis 135’ in details in a relaxing atmosphere.
Italian shipyard excellence celebrated in Asia
Benetti sails to Beijing and hosts a press day with the attendance of 18 industry media based in the country on May 4th. During the event, Benetti launches the Oasis 135’ and shares its brand value as well as the latest projects the shipyard has been working on with the media friends. Introducing this new model in the Class product line into the Chinese and Asian market at large underlines that Benetti is placing increasing importance to the region and coincides with Benetti’s growing expansion in Asia.
In Japan, with the generous courtesy extended by the Ambassador of Italy in Tokyo Mr. Starace, Azimut Benetti Group, in partner with Yasuda shipyard, presents a memorable VIP reception at the prestigious venue – the Residence of the Italian Ambassador in Tokyo on May 11th. Yacht owners, socialites, influencers and important media friends enjoy a night of fine food and Ferrari wine, celebrating Italian excellence represented thoroughly by Azimut and Benetti brands together.
Benetti gains momentum in Australia
In the southern hemisphere, this year Benetti participates the 2nd edition of the Australian Superyacht Rendezvous held from 20-21 April. In response to the growing interest in opening the region up for more Superyachts to visit and stay, Benetti has increased the programmes of support for this market. Benetti is also the sponsor of this year’s rendezvous. Benetti’s partner marina in Australia, Gold Coast City Marina (GCCM) is the host of this year’s event. As the most awarded marina in Australia, GCCM has a diverse and professionally-recognized offering with over 70 on-site trades collaborating to cover all aspects of construction, maintenance, repair and refit for vessels.
Shortly after the Japan VIP reception, Peter Mahony, General Manager of Benetti Asia heads to Australia and addresses at the Australian Superyacht, Marine Export and Commercial Marine Industry Conference (ASMEX) took place from May 21st to 23rd, as a keynote speaker, addressing the topic on the Value of Alliance in a Global Market. ASMES attracts and connects key industry stakeholders, delegates and speakers from across Australia and around the world.
An authentic Benetti experience in Italy
At the Versilia Yachting Rendezvous 2018 took place in Tuscany, Italy in the middle of May, three Benetti yachts: a Fast 125’, a Delfino 95’ and a Classic Supreme 132’ were showcased. The main agenda of the event include a virtual reality project to simulate the Rolls-Royce Azipull propulsion system and the chance to visit the shipyard’s Viareggio facilities.
Benetti Asia had extended warm invitation to have its brokers and clients based in the Asia Pacific region visit the show and have an authentic Benetti experience in Italy where the brand was born and recognized by international yachting community.
April and May have been another two busy and rewarding months for Benetti Asia with regional key boat show presence, heavy-weight recognition, press events, gala dinner across Asia Pacific, to reinforce its presence in the region meanwhile approaching potential clients and maintaining an ever-close bond with the current client base. Following a period of renewed success, a number of new Benetti deliveries are bound for Asian waters. Benetti currently has a fleet of fourteen yachts based in Asia Pacific with seven in Hong Kong ranging from 115ft to 65m.